목 차 》
1. 게임화 원리: 재미와 의미의 융합
2. 게임화가 확산되는 이유
3. 선진기업들의 게임화 활용 사례
《 요 약 》
유희의 동물(호모 루덴스)인 인간은 본능적으로 놀이를 추구하는데, 최근 게임인구 저변이 확대되면서 기존 가상세계의 오락에서 벗어나 다양한 현실문제에 “게임화(Gamification)”를 적용하려는 시도가 확대되고 있다. “놀고 싶다는 마음으로 접근하는 문제풀이 활동”인 게임은 스토리와 미적요소를 통해 이용자의 자발적 참여를 유도하며, 몰입을 가능케 하는 단계적 학습을 통해 문제해결 역량을 제고한다. 게임화는 이러한 게임의 작동원리를 이용해 사용자의 자발적 참여 및 긍정적 행동을 제고하려는 다양한 시도를 의미한다.
스마트폰의 보급과 밀레니엄(디지털 네이티브) 세대의 경제 참여 확대가 게임화의 물적ㆍ인적 기반을 형성하고 있다. 세계경제에서 체험상품의 시장 수요가 증가하고 기업활동에서 창의적ㆍ자율적 업무가 확대되는 상황이 게임화의 수요를 견인하면서 게임화의 현실세계 침투가 가속화되고 있는 것이다.
선진기업들은 마케팅ㆍ광고, 사회공헌, 제품ㆍ서비스 체험 개선, 집단지성 활성화 등 다양한 분야에 게임화를 적극 활용하기 시작했다. 먼저 소비자와 시민이 마케팅과 사회공헌 활동에 직접 참여하도록 유도함으로써 브랜드 충성도를 강화하고 기업 이미지 제고에 기여한다. 그리고 다양한 제품과 서비스의 사용자 체험을 개선하기 위한 목적에도 게임화를 널리 활용하고 있으며, 직원 및 협력사 관계자의 집단지성 활성화에도 게임화의 기여도가 높아지고 있다.
이에 따라 한국기업들도 경쟁력 제고를 위해 게임화를 적극 활용할 필요가 있다. 특히 신성장동력으로 육성하고자 하는 건강관리, 교육, 문화 등의 IT 융합사업은 이용자의 자발적 참여와 행태변화 유도가 성공의 열쇠이므로, 단순 IT 융합을 넘어 게임산업의 펀(Fun) 디자인 역량을 접목해 발전시켜 나가야 할 것이다.
Simple Korean SEO Step
Step 1. Keyword Research,
H1- H6 Tags,
ALT to Images
Step 3. Search Engine Submission
Target : Google, Yahoo(YST), MSN
Step 4. Writing for Vertical Search
Blogs, Answer, News PR, Cafe, Video
Step 5. Link Building Service
Computerworld – After months of speculation and anticipation, Google’s online music store is live and it’s going up against some big industry names, including Apple’s iTunes and Spotify.
Google ended conjecture about its plans late Wednesday with a news conference in Los Angeles to unveil its new online music store – Google Music. The service includes deals with three major music companies and allows users to buy music, and upload and store up to 20,000 songs for free.
Google even threw in some integration, enabling users to share music — even streaming an entire album — with their friends via the company’s Google+ social network.
That, said analysts, is a direct challenge to Apple and its highly popular iTunes store, as well as to Amazon Cloud Player, a cloud-based service that was launched this past spring. Spotify, a three-year-old streaming music service gaining in popularity, also would seem to be in the cross hairs for Google Music.
- Google Music eyes iTunes challenge with Google+ integration
- Images of Google’s online music store leak
- Google updates search algorithm, ups ante vs. Bing
- Update: Google ‘messed up,’ yanks Gmail app for iPhone, iPad
- Google gives Gmail an updated look
- Google may add to Android with online music store
- Google antitrust probe to shed light on search, experts say
- Google will use Zagat’s (so you don’t have to)
- Google offered to split mobile revenue with Sun, papers show
- Google investors sue Page, Schmidt over $500M settlement with DOJ
“This has a huge potential upside,” said Ezra Gottheil, an analyst with Technology Business Research. “It could help attract and keep users and increases time users spend with Google. It’s also a big positive for Android users, helping Google in a head-to-head with Apple.”
He added that Apple’s iTunes is an incredibly strong player in the market with an enormous and loyal user base, but Google Music should offer a good Apple alternative. “The Google offering will meet many customers’ needs, and even a tiny percentage of the market would be good business.”
Google Music could be a really strong offering of its own, but it still has a long way to go to catch up to iTunes, noted Gottheil.
What could give Google Music a big boost is the fact that Google immediately integrated the service with its fledgling social networking, Google+.
That social move, according to Zeus Kerravala, principal analyst with ZK Research, could be the real “game changer” for Google Music.
“Google is making music social,” he added. “This is different and it gives Google Music a great shot at being successful. The thing is, iTunes is music. Google Music is social music.”
Today, social sites like Facebook have captured a massive amount of users’ mindshare and online time. The social community is highly influential. And that, Kerravala said, means that people will want to be able to share their music with their friends and they’ll want to discover new music through their friends.
“Google is letting users take music to their community,” he added. “And people may use Google Music over iTunes because of community.”
The Google+ integration with Google Music also means the new online music service could bring a whole lot of new users to Google+. That, said Kerravala, is a win-win situation for Google.
“The power of entertainment is a huge draw,” he said. “This could be a real differentiator.”
However, Rob Enderle, an analyst with the Enderle Group, contends that iTunes is entrenched with users and there are a lot of other solid online music choices. Google will have to work very hard to continue to make Google Music stand out in the long run.
“They’ll really need to resource this,” he said. “iTunes users are very loyal…. This is the first offering Google has come out with since [former Apple head Steve] Jobs gave [Google’s new CEO Larry] Page the advice to focus, so we’ll get our first opportunity to see if he listened.”
* A new tool for changing the capitalization of selected text in one step.
* More AdWords settings available within AdWords Editor, including advanced location settings, user interest category targeting, and Wifi
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5 Reasons to Use the AdWords Performance Grader
- Do you wonder how your AdWords campaigns fit into the competitive landscape?
- Do you have a sneaking suspicion that your AdWords campaigns could be doing better?
- Need to justify greater investment in PPC to your management?
- Just curious if all your hard work in PPC has paid off?
- Want to show off to your coworkers what a PPC rock star you are?
Any and all of these are great reasons to use the AdWords Performance Grader to get a free, instant report on your AdWords account and see how your PPC metrics stack up against advertisers with similar accounts.
How the AdWords Performance Grader Works
WordStream’s Google AdWords Performance Grader is a free tool to help AdWords advertisers better understand how well their campaigns are performing compared to advertisers with similar monthly budgets. The AdWords Performance Grader uses a proprietary grading algorithm based on more than 60 different factors, including ad spend data, Quality Score, ranking, impressions and other variables, to compare your AdWords account to the millions of others that we have previously graded.
Your AdWords Performance Grader report includes an overall grade as well as individual grades in eight key areas of pay-per-click management:
- Wasted Spend – Are you making proper use of negative keywords? Or are you wasting hundreds, even thousands of dollars per month on irrelevant keywords that never convert?
- Quality Score – Are your campaigns Google-approved? High Quality Scores have a major impact on your ROI, improving your rankings and lowering your costs.
- Click-Through Rate (CTR) – CTR is a measure of how targeted your ads are. If your CTR is low, you may be losing ground to competing advertisers.
- Account Activity – To maintain performance, you need to spend active time in your account. How often are you checking under the hood?
- Long-Tail Keyword Optimization – Are you utilizing longer, more targeted keywords in your campaigns? If not, you’re missing opportunities to grab high-intent, low-cost traffic.
- Ad Text Optimization – Are you writing enough text ads to get strong performance in terms of impressions, clicks, CTR and ad ranking?
- Landing Page Optimization – More landing pages usually means more targeted messaging. Do you have more or fewer landing pages than similar advertisers?
- PPC Best Practices – Are you adhering to the proven best practices that PPC experts follow to ensure optimal AdWords performance?
You’ll learn how well you’re really doing in each of these important areas, as well as how you could improve your performance, driving more leads and sales at lower costs.
AdWords Best Practices
In addition to a full report of your current AdWords account performance, you’ll get actionable tips on how you can improve your score. These best practices for AdWords account management include:
- Filtering out wasteful, irrelevant clicks and non-converting traffic with negative keywords
- Maximizing relevance across your campaigns for higher Quality Scores
- Raising click-through rates with strong keyword, text ad, and ad group targeting and organization
- Practicing regular, active account management and optimization
- Expanding and refining your campaigns with long-tail keyword research
- Testing multiple text ads to optimize CTR, conversion rate and cost per conversion
- Creating unique, targeted, well-designed landing pages for each ad group
- Making use of the modified broad match option and other settings that improve targeting
Are you following these all-important best practices in your own AdWords campaigns? Or do you only think you are?
What is Google AdWords?
Goodle AdWords is Google’s pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties.
Google AdWords uses a paid search advertising model, in which users bid on the keywords they want to have trigger their sponsored ads. Your AdWords ads are then displayed alongside search results on Google when someone uses one of your keywords in their search query.
The prevalence of your advertisements appearing depends on which keywords and match types you select. WordStream offers a number of free keyword tools that can assist in your PPC keyword research, as well as informative, free white papers on topics such as AdWords match types.
While a number of factors determine a successful Google AdWords campaign, much can be achieved by focusing on:
- Relevance – Crafting relevant AdWords keyword lists, tight AdWords keyword groups, and proper ad text.
- Quality Score – Google’s rating of the quality and relevance of your keywords and PPC campaigns.
What Is a Good Quality Score in AdWords?
Google’s AdWords Quality Score is a grading system that judges your ads and gives you a “score.” Having a good AdWords Quality Score is essential to a successful AdWords campaign.
Google’s quality rating has a powerful influence over the cost-effectiveness of your paid search campaigns, making it essential to have a good Quality Score in AdWords. Having a high Quality Score is a tremendous benefit to your AdWords campaign, as it provides you with:
- Lower costs – Google rewards advertisers with high Quality Scores by lowering their cost per click (CPC), which can subsequently lower your cost per conversion.
- More exposure – When you have high Quality Scores, your ads will display more often and in better positions. You can get more exposure, more clicks, and more conversions without having to raise your bids.
Your AdWords Quality Score is determined by several factors:
- Relevance of ad copy to the keyword
- Relevance of the ad to its corresponding landing page
- The ad’s click-through rate (CTR)
- Historical account performance
- Other relevance and performance factors
Having a high Quality Score is key, but it can often be difficult to manage the varying factors that contribute to Quality Score single handedly. WordStream offers easy-to-use and expertly engineered PPC management software that is specifically designed to improve your Google AdWords Quality Score.
What Is a Good Click-Through Rate (CTR) on AdWords?
Click-through rate (CTR) measures the percentage of clicks advertisers receive on their ads per the number of impressions. “Impressions” refers to how often your ad is viewed-if your ad has a lot of impressions but no clicks, you will have a low CTR, which generally reduces the effectiveness of your campaigns.
Click-through rate is important because it affects your Quality Score, making a high CTR an essential component of a profitable AdWords campaign.
Google AdWords and other search marketing platforms offer pricing discounts for ads that have high relevance, providing searchers with the ads they want to find. Google AdWords gives high Quality Scores to advertisers with high AdWords click-through rates. In sum:
- High click-through rates lead to high Quality Scores.
- High Quality Scores allow you to improve or maintain ad position for lower costs.
What Are Negative Keywords in AdWords?
Negative keywords serve as essential building blocks in establishing a successful keyword list.
Adding a negative keyword to your AdWords ad group or campaign ensures that your ad will not appear for search queries containing that term. Using negative keywords in your Google AdWords campaign is beneficial because they:
Google AdWords and other search marketing platforms offer pricing discounts for ads that have high relevance, providing searchers with the ads they want to find. Google AdWords gives high Quality Scores to advertisers with high AdWords click-through rates. In sum:
- Filter Out Unwanted Ads – Creating a negative keyword ensures that your ad doesn’t show for that particular term.
- Allow You to Reach the Most Appropriate Audience – By ensuring that only relevant queries trigger your ad, you are more likely to reach an audience that is likely to convert.
- Reduce Cost per Click and Increase ROI – Don’t waste money on unwanted impressions and clicks from irrelevant searches that won’t convert to sales. Using negative keywords helps put a stop to wasted spend.
Discovering Negative Keywords
Finding negative keywords and adding them to your account can be a difficult and tedious process. Digging through AdWords search query reports is a slow, redundant process, and AdWords limits how much query data is visible to advertisers.
WordStream offers an innovative negative keyword tool that makes finding negative keywords easy. It’s also a proactive method of negative keyword discovery, enabling you to weed irrelevant keywords out of your campaigns before they can cost you a cent.
To learn more about how to use negative keywords, read our free white paper on negative keywords.
What Makes a Good Landing Page for AdWords?
Having a well-crafted landing page is a big component of a good Google AdWords Quality Score. From the moment a prospective customer reaches your landing page, everything should be tailored to helping the customer find what they are searching for and assist them towards a conversion.
A successful landing page requires a number of different elements:
- Keyword Segmentation – Different types of keywords should take visitors to different landing pages with their own customized offers.
- Navigability – Users should be able to easily find what they are looking for and move around your site.
- Compelling Offer – If your ad references special products, have those products be front and center on the landing page. You should give visitors a reason to stay.
- Focused Page Content – Optimize each landing page by authoring page content around groups of relevant, narrowly focused keywords.
- Organic Search Benefits: Keyword-relevant content results in higher rankings in the SERPs for the keywords you’re targeting, bringing more visibility and more traffic.
- Pay-Per-Click Benefits: Keyword-specific AdWords landing pages are much more likely to earn strong Quality Scores and high conversion rates, as the landing pages will be more aligned with the searcher’s intent.
While a better optimized landing page will help increase conversion rates, depending on what you are trying to persuade visitors to do, what constitutes a “good” conversion rate will vary.
A “good” conversion rate depends on what the desired conversion is. Conversion rates will tend to be higher if visitors are asked to sign up with a simple form to receive something free. If visitors have to fill out a lengthy survey or provide credit card information, conversion rates will be lower. While conversions can range from 0-50%, 2% is quite common.
Using the Google AdWords Grader
With Google conducting nearly 70% of all online searches (more than Yahoo and Bing combined), success with Google AdWords can drive an enormous amount of traffic to your business.
Google AdWords has revolutionized the online advertising landscape, encouraging advertisers to create relevant ads that cater to the searcher’s needs. The innovative quality requirements that make Google AdWords so unique and powerful can also make it tricky for advertisers to maximize their ROI, especially as new businesses struggle to juggle the various components that make up AdWords.
The AdWords Performance Grader provides clarity and understanding to the difficult and confusing elements of Google AdWords. Because AdWords is so complex, it can often be difficult to determine where you are losing money in your campaign.
The AdWords Performance Grader gives you a fast, free, and easy-to-understand audit of your AdWords campaign, showing where and how to improve your PPC campaign in order to maximize profits.
The AdWords Performance Grader can be used in numerous ways:
- New to Online Marketing? Learn where to focus your efforts as you begin in Google AdWords, ensuring a profitable and efficient campaign.
- Are You an Experienced AdWords Advertiser? The AdWords Performance Grader provides a thorough and comprehensive report on your Google AdWords campaigns, bringing your attention to where you can improve results and save money.
- Does an Agency Manage Your Google AdWords Account? Use the Performance Grader as a free auditing tool to see how well your agency is working for you.
- Are You an Agency that Manages Google AdWords Accounts for Clients? Use the AdWords Performance Grader to explain and illustrate your work to clients in a format that can be easily understood.
Try out our free AdWords Performance Grader, and let us unlock the secret of AdWords for you.
Want to Know How to Improve Your AdWords Grader Score?
Looking to improve your AdWords score? We’ve recently interviewed the top scoring users of the Performance Grader and have asked them to share their AdWords secrets and strategies, explaining how they’ve gotten their Google AdWords campaigns into top-notch condition.
Marko Kvesic of Zagreb, Croatia, holds a master’s degree in traffic science, and explains that he often alters his campaign strategy depending on a client’s goals—some may be dedicated to building a solid long-term AdWords campaign, while others might be more focused on an immediate increase in traffic. Marko explains that different needs require different organization.
Here are some of the key PPC techniques Marko suggests in building a successful AdWords campaign:
- I create ad groups of related keywords with exact mach only keywords, and ad groups with broad and modified broad keywords.
- I bid based on my client budget and goals (if the goal is traffic on the site I use CPC, if it is conversion I use CPA, if it is branding I use CPM bidding).
- I focus on increasing Quality Score so I pay less for the click.
- Location extension is a must.
Marko also notes the importance of continuously working to improve campaign results through testing and optimization.
His advice to struggling AdWords managers?
“My advice is always be relevant, create relevant campaigns and give the user the answer to his query as precisely as you can.”
To read the full article, with Marko’s complete list of tips and in-depth recommendations, check out the full interview on our blog.
Also consider the advice of Stefan van Vliet, co-owner of Dutch agency Compass Online Marketing, who completed the second interview in our second series of ongoing interviews with those who received high scores with the Performance Grader.
In our full interview with Stefan, he explains some of the AdWords errors he made early on when first beginning his campaigns:
“I chose to set the budget to virtually limitless and tried to optimize our campaign while running, but just couldn’t keep up (and honestly didn’t know what I was doing). So only 1 week and almost Â€10k in losses later I pulled the plug. So for an extensive lesson in AdWords management: always test before you allocate serious budgets.”
Stefan explains his company’s successful AdWords strategy:
- Get sufficient data by bidding high and getting in spot #2-3 (above organic results).
- Keep track of conversions, cost per conversion and value per conversion (using conversion tracking with dynamic value tracking).
- Adjust bidding to meet a cost per conversion which is roughly 50% of the value per conversion.
- Optimize ads and try to improve conversion rates.
When asked for his advice for low-scoring marketers, Stefan suggests to:
- Leverage negative keyword lists
- Split campaigns on a low level
- Leverage advanced CPC bidding in AdWords Editor
- Use the comments function within AdWords Editor to make notes of what you do
For more detailed information about Stefan’s winning techniques and suggestions, read the full interview on our blog.
What Are People Saying about the AdWords Grader?
The AdWords Grader has been applauded by various media outlets, recommending it as a fantastic tool that can help improve your AdWords campaign. See what trusted sources have to say about the AdWords Grader:
“What excites me the most [about the AdWords Grader] is the ‘PPC Best Practices’ scorecard which indicates whether or not the account is opted into such aspects as conversion tracking, geo-targeting (essential for small and medium businesses) and usage of ad-extensions like site-links and business phone numbers.”
– Graeme Lipshitz of Memeburn
“The [Adwords Grader] tool is efficient enough to provide insightful analysis on par with the audits one would receive from an agency or a consultant.”
– Navneet Kaushal of Page Traffic Buzz
“This [Adwords Grader] tool is easy to use and provides the same kind of account analysis you might get from a consultant or agency. It gives you actionable insights and competitive intelligence with instant reports. What’s not to like?”
– Claudioa Bruemmer of Top Ten Wholesale
“Do you toss and turn all night, unsure if your Google PPC campaigns are measuring up? Better take a trip over to WordStream to get a free audit through the AdWords Performance Grader.”
– Gavin Dunaway of Adotas
“While there are no universally determined benchmarks for good AdWords campaigns, the AdWords Performance Grader from WordStream goes a remarkably long way towards establishing standards for this.”
– Marshall Sponder of Web Metrics Guru
“One of most helpful features of the report is how it scores your account relative to other advertisers…Your grade may reveal that you’re doing much better than similar AdWords advertisers. Or you may find out you’re doing a whole lot worse. Either way, it’s helpful to know how you stack up to similar advertisers — and how you can improve your account’s performance.”
– Ryan M. Healy
“This tool would be highly beneficial for medium and small-sized businesses.”
– Jitesh Pillai of Ebrandz
“The AdWords Performance Grader tool returns a visually pleasing and easy-to-navigate ‘report card’ comparing them to other people in their ad spend category…we’re really excited about the help this tool can offer PPC advertisers as they work on more efficiently managing their PPC campaigns and improving their ad text writing techniques. Congratulations to WordStream on a great new free PPC tool!”
– Tom Demers of Boost CTR
Give it [AdWords Performance Grader] a try. (It’s free — why not?) I’m willing to bet you will learn something you can use — either to improve a campaign or to reduce the amount of money you’re wasting. Either way, you win.
– Jeff Haden of BNet
“The areas that this new tool focuses on can have a profound effect on your account’s overall performance. I would recommend you give it a try to see how you compare.”
– Chad Summerhill, writer of PPC Prospector blog
I’m impressed with the results… I think [the AdWords Grader] is a valuable addition to any competitive analysis of PPC.
– PPC Without Pity
“…the AdWords Grader tool gives a great overview of general account performance and areas of possible improvement, and is definitely worth checking out!”
– Jessica Niver of PPC Hero
Social Media Warm Up
Warming up to social media is a necessity”, you have been told this at least a million times. Time and again you have been told to make your presence felt in this dynamic online next generation web arena. So you have set out, made those multiple profiles, started engaging got the ball rolling with your audience talking about you, not necessarily WITH You, across the social media platform which includes thousands of sites:-
mainstream news (CNN, TOI, NYT); networking (Facebook, Linkedin, Myspace); microblogging (Twitter, Friendfeed, Identica); bookmarking (Stumbleupon, Digg, Delicious); video (YouTube, Livevideo, Metacafe); images (Flickr, Picasa, Photobucket,); blogs (Blogger, WordPress, Tumblr); forums; comments; etc.
Within matter of seconds mammoth of actions are take place on each conversation or mention. The creator of the conversation may be one but the millions of users
are responsible for cultivating the buzz by sharing it in each possible free tool, which are numerous! Each individual is an author and has freedom to write about
absolutely anything that he wills to.
Omllion defines Social Media as:-
“Social Media is amalgamation of traditional information sharing mediums with the social discussions platforms, where an individual easily shifts between the roles of audience, author, reviewer and commentator influencing his network’s sentiments by employing and sharing conversation tools- content pictures, video, links, etc.”
For a business entity social media is simply making itself public in way that people feel strongly connected to them. They have to look and seem approachable. With millions of users accessing internet and 98% of them having at least 3 identities on social networking sites, it clearly goes to show the potential that this medium offers to the marketers, erasing any geographical boundaries. Identifying this mammoth of marketing potential provided by this medium, businesses across the world have their Facebook pages, verified Twitter accounts, slideshare accounts, blogs, etc. As you grow on social media real keeping track of real time updates and buzz can daunt you no matter if you run a small or medium business or a huge corporation, because you cannot afford to miss a single movement on social media by you, your competitors and your audience.
One misses; is an opportunity lost and can prove to be a disaster to your image, too.
Here is where ‘Social Media Monitoring’ comes in, the Super Hero of this eBook. This paperless, eco friendly book would introduce Super Hero right from what he does and how he does it
laying a foundation to talk about his various future endeavors.
What is Social Media Monitoring?
Any advertising or marketing medium that businesses utilize have to prove its effectiveness by ensuring being able to be measurable to feed number crunching and result demanding Marketing and Sales Head what is their ROI (Return on Investment). It also shows you what is working for you and what is working for your competitors, which medium are your people more involved in, etc. All these aspects help a marketer to identify, decide and invest his time and money wisely to get the maximum benefit. This is exactly what social media monitoring does for social media platform of dynamic Facebook and Twitter which give real time feeds.
Social Media Monitoring pulls in real time results about not just how is your campaign performing, but also what is world talking about you! No matter of what size your brand is, there will be always social media gossip about you in the forms of customer feedback, suggestion, comment, criticism, or review. As cluttered, scattered and real time social media conversations taking place here are not easy to track, you cannot keep checking each site minute after minute for any relevant updates, no matter how many executives you employee, also how do keep track of sites that you are unaware of.
Social Media Monitoring tool fetch all the relevant social media ‘conversations’ delivering them in real time on a simple and user friendly dashboard where you can dissect all this mammoth of information by using various parameters provided by the tool in, common ones include- top sources, top authors, influencers and so on; aiding you to analyze, measure and engage with your audience accordingly because a plan well formulated, back by strong evidences and figures can never be short of a ‘massive hit’.
CHAPTER II What is Social Media Monitoring?
Social Media Monitoring empowers anyone to monitor relevant conversations- could be about you or others- to reflect on what’s happening, the buzz, the trend, drawing it together under one roof aiding you to listen carefully, hinting pointedly at where you must actually listen actively and is an indispensable part or ensuring successful engagement of your market or community.
Social Media Monitoring, in short, is about:-
Keeping track of social media conversations in real time Segregating based on factors like sentiments, authors, sources, classifications, etc Measuring the growth based in those factors over a period of time Tracking your positioning compared to that of your competitors Monitoring competitors’ social media activities to crack their strategy Staying updated about audience’s response on content created by you Foreseeing social media trend Understanding likes and dislikes of your audience Protecting and boosting your corporate image Strengthening your social media presence Connecting with world on one to one basis
Social Media Monitoring can redefine your social media existence, the way you want world to pursue, you!
Why the buzz Social Media Monitoring?
Social Media Monitoring has been around in many forms free tools like Google Alerts, socialmention, tweet deck, etc but with new age technology and immense growth in social media participation handling so many screens is definitely a daunting task and adroit social media monitoring tools have come into existence to simplify all of this. These tools do not get these conversations in ‘as they happen’ but also let you measure, analyze, engage and take action on them encouraging collaborative team working.
Social Media Monitoring has created this buzz and whole excitement about itself, because it goes a step ahead and gives a total power in your hand to take control of your social media presence. With all size of businesses applying this monitoring tool, they have been able to know exactly what is it working or not working for them enabling them to take strong impactful decision in that direction. This has let many others realize the potential of the neoteric tool that is here to change the world, ease the life of marketers and channelize money of the investors on right platform.
Social Media Monitoring has found its footing with many market leaders giving out essential information about this medium time and again in varied forms. But the paramount reason for all the buzz is the fact that you can now keep a track of not just your brands, but also your people. It is proving to an effective tool for not just marketers but also for:
• Human Resources- keep track of employees’ moves, what are they talking about the company and competitors because employees are brand ambassadors on social media.
• Customer Support- most people complain about their unhappiness about a product or service on Facebook wall post or Tweet about it, influencing others on their network. Customer support can identify such conversations and solve the problems for audience in real time.
• Business Development- identifies new business opportunities which are making rounds in each and every corner of social media.
• Corporate Communication- they can easily establish internal and external dialogue in matter of seconds. Monitor is company and its employees are communicating in sync with the company’s value and identity.
• Research and Development- precise and close monitoring can act as your research ground for new product, talent hunting, target your campaign, competitors’ strategy.
• Public Relation- aids in keeping track of which media has covered you and what are they talking about your clients or their competitors- good, bad or ugly,; accordingly formulate you plan of action for your client.
• Investors- All of this together, will help you keep your investors happy, as they would know the transparently about how their money is invested or even pitch for bigger investors with your strong growth reports!
Most important of all is that you breathe in life in your brand and let it connect with customers, clients, friends, investors, family and anyone else who cares about your brand as a real person! When one tool can multi task for whole organization, it is bound to create buzz and make you wonder what you are missing out on.
When to begin Social Media Monitoring?
ASAP (As soon as Possible)! The earlier you begin, more beneficial it would prove for your! Here is the reasoning why you must start social media monitoring, no matter where you are in your business life cycle or which size of business you run:
• Startup: When you are new, no matter how many reports and market researches you have done nothing can guide you like social media monitoring does. It helps you identify your competitors, track their strategies, listen to industry buzz, track where your audience is, understand how you are different from others or if there are many like you and you have to innovate and quick to compete with them. Monitoring is a boon for a startup, by the time you grow; you will also be a pro at this tool and know how to exploit it to your benefit inside out.
• Established: So you have been here for considerable number of years, know tricks of trades like back of your hand and are doing well with most of your product and services performing well. You are also employing every marketing tip in the book to do things correctly and get benefits. Being an established brand you have to be first one to monitor your social media presence because any negative comment or sentiment about your brand could lead to your decline. So you need to monitor what mainstream media is talking about you and how is your audience conversing about your brand are they complaining, if yes, are you doing anything to console them? If they are praising your product then are you out there acknowledging their support? It guides your engagement and customer retention.
For you- customer support, business development and public relation would be on highest priority.
CHAPTER IV When to begin Social Media Monitoring?
• Expansion: So you are a Corporate Monarch! You have started with one industry and are now expanding your kingdom in other industries, too, which is only logical step ad it boosts your profits and company image, too. For you, your free social media endorsers are many not just your clients and customers, but also your employees. The more you go on adding verticals, these numbers would only multiply and social media monitoring will be the only way you track their and your company’s or vertical’s activities on a single dash board in real time.
You should be the first one to monitor, ahead of your competitors or they can eat away your market share by being more prompt. Social Media Monitoring brings you 360 degree solution by aiding your-Human Resources, Customer Support, Business Development, Corporate Communication, Research and Development, Public Relation and Investors. It gives you an edging immediacy!
• Small or Medium Size businesses: When you are indulging in social media marketing and using all the free social media sites for your benefit, then monitoring is essential for you, irrespective of the size of your business. It not only shows you what you are doing right but also tell you what your competitor is doing correct or not. It shows you opportunities to grow. If you have email id and you use it for more than sending a mail then yes, social media monitoring is for your business.
Many enterprises are of the view that social media monitoring is not for them, well it can be true if you do not have any online advertising activity and if your audience is not going to talk about you! While the former may be possible, chances of later are low, as even street side hot dog stall would get a social media mention for his product and service!
How does Social Media Monitoring work?
Before you understand how Social Media Monitoring works you first need to sit down and discuss amongst your team, bosses even people from other departments and discuss what is it that you are looking for when you monitor! With the mammoth of conversations that land on your screen may scare you or even worse confuse you by diverting your attention from one point or detail to another and this chaos will not let you establish anything concrete for your brand and you would end up feeling that you have wasted your time, energy and money behind this product!
So sit down and zero down on things that you are looking to identify, they could be-
Complains or criticisms about your products or services Tracking your competitor Identifying new business opportunity Monitoring audience’s reaction toward your new product launch Invigilating your PR activities Researching for new product idea Your share of conversations in your industry Recognize when is the good time to make announcements online Know which are the hours your users are most active Who are your top gossipers
Above mentioned are just a few ideas that you might consider when you are monitoring so that you would look at each conversation very pointedly and with clear idea, proving it to be a fruitful experience for your company and you wouldn’t even end up wasting your valuable time and energy on the browsing through millions of conversations on your dashboard.
CHAPTER V How does Social Media Monitoring work?
Social Media Monitoring, technically, works in very simple manner- add in the keywords that you want to track in the tool that you choose and then get the real time feeds any time you want. With
these feeds, depending upon the tool that you are using you can monitor you top sources, sites where the conversations are taking place, top keywords what are they talking about most, sentiments of the crowd, which type of social media s talking about you most, take action and indulge in some collaborative working within minutes and a lot more. This is what you can do on the dashboard in matter of minutes by closely studying the fetched feeds closely.
Social Media Monitoring if done carefully, by following the relevant conversations precisely then you could support and boost your efforts towards Human Resources, Customer Support, Business Development, Corporate Communication, Research and Development, Public Relation departments and Investors. When it is all on the single dashboard with easily navigating tools then you have power of turning each mention about you in a productive conversation that could enhance your online corporate image and profile, like never before!
Non technically, you have to ‘Listen, Listen, Listen…’ Only when you listen well from the feeds that social media monitoring tool have pulled for you, can you make sense of the data and then go on to:
• Monitor: you invigilate and sort the important conversations form the unimportant ones by classifying and filtering them down to the chunk that interests you the most
• Measure: you can measure what these select conversations are trying to tell you, calculate their sentiments how and what they are talking what is the kind of influence that they are creating out there in the market
• Analyze: analyzing these conversations, is the next logical step where you can evaluate where have you gone right or wrong, what is it that you need to do to get the point across, are there any growth opportunities for you or have you been able to meet your goal, if not then where is it that you have flawed
• Engage: engaging is two here- one is external with your social media audience by reverting to their queries, complains, criticism, praises, compliments, identifying opportunities, boosting sales marketing, supporting HR and corporate communications, etc and two is internal with you team where you can work collaboratively by assigning task to a department or a person asking him to act on the conversations; for instance if there is some technical flaw that an audience has pointed out then you can assign this mention to your technical head, asking him to research it and take action on this flaw by assigning and commenting.
Which Social Media Monitoring tool should I start with?
Here is where you start your Social Media Monitoring, with Omllion, a Social Media Management Company. We offer world class monitoring, measuring, analyzing and engaging tool at affordable rates. We offer novel, dynamic and flexible tools that have been exquisitely designed and can be customized to keep you in loop about real time chatters and mentions surrounding your brand, company, people or any keywords that are important to you. With Omllion social media monitoring tools you can do following things, which are just a few highlights of the actual product:-
Identify Top sources Top keywords Top authors Top influencers Sentiments- good, bad and neutral Assign conversation to a person or departments Classify it depending upon its nature Comment on them Track Audience’s response on your content in terms of – likes, re-tweets, shares, etc Your growth against your competitors A certain conversation- it is a new feature where in you can track a certain conversation (a news piece or article or Facebook status or tweet) to know response that it garners! Are your external agencies like PR, advertising, social media, etc are delivering what they promised. And a lot more can be achieved and established with Omllion’s social media monitoring tool.
Where to get started with Social Media Monitoring?
Getting started with Social Media Monitoring just got easier with Omllion. You can get in touch with us at details given below.
Once you request for demo, within 48 hours we would arrange one for you!
And if you want to get started with our product, you can do so by signing up online and within 8 hours you would have your login id and password with you.
In 2007 I said that Facebook would be the home page for your personal brand. Now it seems that Facebook is officially setting out to become your homepage period.
The other day I logged into Facebook and noticed a new message at the top of the screen. I was presented with a simple way to make Facebook my homepage so that I could see “what’s happening with friends as soon as I opened my browser.” And, I’m not the only one.
Why am I taking the time to let you know that Facebook is making it easy for you to drag and drop Facebook to your home button?
Facebook started out as a social network, but it is officially growing into a full-fledged personal OS, where friends and experiences are interconnected inside and outside of Facebook. And, at the center of everything is you. Facebook is a platform where relationships create the construct for the 3C’s of information commerce. The acts of sharing and consuming content in social media represent the social dealings between people and set the stage for interaction and education.But, it is the platform that offers a sandbox for development and also a solid foundation for social architecture. It is the sites that feature Facebook interconnects that weave the fabrics of relationships and the ties and interests that bind us.
More than one million websites have integrated with Facebook Platform.
150 million people engage with Facebook on external websites every month.
Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.
The more we interact with Facebook around the Web through Likes, Shares, and Comments, the more we feed the social effect and the greater the personalization inside Facebook and within its partner sites.
Indeed, according to comScore, Facebook traffic soared by 55.2% hitting 151.1 million in October 2010, up from 97.4 visitors at the same time last year. It’s also important to note that Facebook was home to 300 million active denizens last year and now it has a population of more than 550 million. While Google is earning 173.3 million visits in the U.S., Facebook’s trajectory is only gaining in mass and force. And it’s only gaining momentum…
– 50% of active users log on to Facebook in any given day
– The average user has 130 friends
– People spend over 700 billion minutes per month on Facebook
Don’t Google Me, Facebook Me
Over the years, Google has missed steps to foster a social network of its own, perhaps focusing on a culture of code rather than a culture of social sciences. What lies ahead is a quiet war where your social graph is at stake. Facebook is taking large steps to move you away from Google and toward the social web. As this new “homepage” request rolls out to active users worldwide, we will see many follow Facebook’s instruction to now make the social graph the starting point to their online experience each and every time they fire up their browser. Doing so changes behavior and teaches us that we can indeed get a little help from our friends by leaning on them for empowerment, entertainment, and enlightenment.
We don’t take to Google for insight, we now take to the stream…
What’s materializing before us may in fact represent the beginning of the end of the Google era of Web domination. This is the rise of the Facebook economy (F-commerce) where commerce represents the currency of information and engagement and the net worth of the relationships we nurture. While it doesn’t beat the drum in its march toward online supremacy, Facebook is in fact setting out to help you improve the way you communicate, discover, and share. Since you are at the center of the social egosystem, Facebook is designing products and services that make managing and interacting with your social graph more efficient.
From Gmail to Facebook.com > We now have a new messaging platform on its way to us with @facebook.com email addresses yours for the taking. It changes how we think about messages and exchanges and may in fact, encourage us to follow Zuckerberg’s vision away from the traditional inbox. By integrating messaging into one system that connects through multiple clients and devices, Facebook also starts to minimize the value of Google Talk. Does Google turn its 193 million Gmail users out of the inbox and toward a social network…something like say, GoogleMe? Now with its social hooks in MySpace, Google must revisit its human algorithm.
From Google.com to Facebook search > The future of search is social and we are already investing in social media optimization (SMO) in addition to SEO. We can’t underestimate Facebook search. Google has long dominated search and the behemoth of a company is showing its age and its weaknesses. Even though Google is experimenting with integrating social into traditional search results, its algorithm is in dire need of a human touch – a human algorithm. At the same time, Facebook is slowly but surely improving its search feature. What used to simply display results within the network, now starts to feature results from around the Web where the displayed list is curated by the actions of your friends – as part of the platform. This will only improve and become more substantial in the coming months.
From Google Voice to Facebook + Skype > Google Voice is a valuable service that combines voice, Web, and email. While it’s not getting thunderous roars of attention, Skype and Facebook are introducing the ability to call friends directly from the News Feed. As this integration becomes seamless and demand for such a service gains awareness and pervasiveness, Facebook and Skype will rival Google Voice one day.
From Google Latitude to Facebook Places > Google is experimenting with geo location, but Facebook Places is gaining mass adoption. Competing for attention online and offline is helping Facebook merge experiences and channel the activity into the News Feed.
From Google Groups to Facebook Groups > Google Groups was once one of the Web greatest hosts for contextual networks, groups organized by interests, events, and causes. Now with the release of the new and improved Facebook Groups, people are forming nicheworks, networks within networks. Their focused activity is enhanced by a dedicated group framework that fosters collaboration and conversation whether the group unites relationships or actions linked by strong, weak, or temporary ties.
From Google Docs to Facebook + Microsoft Office > Google Docs are the industry standard for Web collaboration around documents, spreadsheets, presentations, forms and artistic canvases. While the world was abuzz with Facebook’s messaging service, Microsoft introduced Office Web Apps as part of the new messaging system. The technology alliance allows people to view Word, Excel and PowerPoint attachments with the Office Web Apps directly in Facebook. It just the beginning of something more productive…
Twitter Me This…The Facebook Generation
And what of Twitter? I believe it is the moon that orbits a networked planet. It turns the tides. It defines its rotation.
Twitter is your window to relevance, but Facebook is your homepage for the social Web.
According to recent data released by Hitwise, Facebook accounts for 25% of all page views in the U.S. And it’s only going to skyrocket as we interact with content and one another through the Facebook platform. Depending on which data we review, Google is either in Facebook’s rearview mirror or in its sights. Hitwise claims Facebook has already surpassed Google in terms of views. Earlier we stated that comScore has Facebook nipping at Google’s heels. Either way, it’s just a matter of time until Facebook traffic surpasses Google with tenable data supporting the historic milestone.
We are witnessing the dawn of the social consumer and their network of preference for the immediate future is Facebook.
As I’ve previously observed, the medium is no longer just the message. In social, the medium is the platform and as such, people now represent both the medium and the message where reach is defined by a blending of the social graph, the context of the story and the expansion and contraction of strong, weak, and temporary connections. The Facebook platform serves as the foundation for our Social OS and in turn, we are its driving force. With every action, we trigger an equal and opposite reaction. With our relationships serving as Facebook’s construct, we are realizing that the social graph effect may in fact, spark greater volumes of reaction than Google, or any of us, may have anticipated. Welcome to the Facebook generation…the question is, will you call Facebook home?